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You can make plain synchronous HTTP requests directly to the Ad Words server, an approach whose low overhead makes it suitable for high-volume reporting, especially when implemented using multiple threads (we recommend starting with 10).

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To use reporting effectively, see the data freshness documentation.

Once your report definition is created, you can now prepare the HTTP POST request.

Reporting of performance data is an integral part of most Ad Words API applications.

With the API's flexible reporting options, you can obtain a report with performance data for an entire campaign, or focus more narrowly, for example, on the search queries that triggered your ad.

You'll probably reach the Queries Per Second (QPS) limit () before you exceed the number of open connections allowed on the server.

Reporting requests do not count toward the daily operations quota, but there is a report downloads-per-day limit.This guide describes the steps necessary to create and submit a report request to the Ad Words server.It then describes some more advanced reporting concepts like data segementation, data formats, and attribution.The report definition constitutes the body of the request, where you specify the elements to include in the report.You can create report definitions in XML or in AWQL, the Ad Words Query Language.For an XML report definition, the Accept-Encoding: gzip Authorization: Bearer [Enter OAuth 2.0 access token here] developer Token: [Enter developer Token here] client Customer Id: [Enter client Customer ID here] Content-Length: 784 Expect: 100-continue Content-Type: multipart/form-data; boundary=------------------------12d01fae60c7b559 Parameters: __rdxml: <? > POST /api/adwords/reportdownload/v201802 HTTP/1.1 Host: adwords.User-Agent: curl, gzip Accept: */* Accept-Encoding: gzip Authorization: Bearer [Enter OAuth 2.0 access token here] developer Token: [Enter developer Token here] client Customer Id: [Enter client Customer ID here] Content-Length: 182 Expect: 100-continue Content-Type: multipart/form-data; boundary=------------------------12d01fae60c7b559 Parameters: __fmt: CSV __rdquery: SELECT Campaign Id, Ad Group Id, Impressions, Clicks, Cost \ FROM ADGROUP_PERFORMANCE_REPORT \ WHERE Ad Group Status IN [ENABLED, PAUSED] DURING LAST_7_DAYS header described above.